Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box.
Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting paid to sell to her people. This year, she fine-tuned her approach with new strategies like staggered expiring bonuses, the first-ever ticket price increase, and a deeper, more personal connection with her audience.
The result? A staggering 43% conversion rate from Subscription Box Week attendees to members—her best launch yet, even as many online programs face declining enrollments. Learn how Sarah used data-driven decisions to boost urgency, engagement, and trust, inspiring nearly half of her participants to swipe their cards again by the end of their week together.
3 juicy questions answered in this episode…
Why should you offer paid lead generators over freebies? 🤔
What are they keys to building a high converting community? 🔑
How can you build out a pre-launch experience that makes converting a no brainer? 💸
