Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

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September 2, 2024

This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn – a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage […]

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August 26, 2024

Suneera Madhani Sold A Billion Dollar Business & Is Building Her Next Unicorn With These Lessons

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off  – sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder […]

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August 12, 2024

Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with […]

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August 5, 2024

Creating AI-Powered Viral Headlines Grew His Email List By 10,000 Subscribers From Only 1 Video (& Amassed 5 Million Views Across His Content)

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite 3 juicy questions answered […]

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July 29, 2024

A Look At Our Business Takeaways From Q2 2024

This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

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July 22, 2024

The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]

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July 15, 2024

‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are […]

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July 8, 2024

Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue […]

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July 1, 2024

Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)

When you start a business, you wear all the hats – everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth – so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by […]

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June 24, 2024

Outsourcing Tips: How To Find + Hire Your Dream Team

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