Scaling From $1M to $6M in 3 Years Without Spending More – The Referral Machine That Drives 85% Of Revenue
I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.
The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network.
Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them.
This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners.
So what motivates the referral partners to keep sending new clients their way? Listen to find out!
3 juicy questions answered in this episode…
- How to capture referrers’ attention with a small budget? 👀
- Why don’t other dietitians use this kind of referral strategy? 🤔
- How can you set up a revenue share model with your referrals? 💸
View the Transcript for this Episode
Connect with Vanessa:
- https://culinahealth.com/
- Vanessa’s IG: https://www.instagram.com/vanessarissettord
- Culina’s IG: https://www.instagram.com/culinahealth
- Vanessa’s LinkedIn: https://www.linkedin.com/in/vanessarissettoms/
- Culina Health’s LinkedIn: https://www.linkedin.com/company/culinahealth
- Vanessa’s Twitter: https://x.com/vmrissetto
- Culina’s Twitter: https://x.com/culinahealth
