Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Muskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.
Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.
Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.
From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.
3 juicy questions answered in this episode…
How can you leverage trade shows to get corporate gifting clients? 🛍️
Why is it still worth it to utilize distributor networks if they don’t give you access to client information? 🤔
Is corporate gifting more profitable than standard direct to consumer sales? 💸
