How Ellen Yin got 68 leads to Flodesk in 5 minutes

TL;DR: Did you know you can leverage in-person to rapidly grow your email list? Discover how Ellen strategically uses a quiz to turn conference connections into new subscribers in mere minutes.

As the world returns to in-person events, it’s natural to wonder how to leverage this space to generate new leads for your business. In fact, we’d argue new connections are the most valuable takeaway of in-person events. If your priority is to build relationships, how do you make meaningful connections en masse with potential customers? The answer: live quizzes. Ellen Yin recently added sixty-eight leads to her Flodesk email list in just five minutes by walking conference attendees through her quiz in real-time, while onstage!

You can strategically employ a quiz at a conference in several ways: as part of your presentation if you’re speaking, as the sign-up form if you’re sponsoring a table, or even as the QR code on your business card while you network. All three quiz use cases will generate leads, fast!

Make a Lead Generation Quiz

First and foremost, you need a quiz to collect leads for your email list. Ellen created her quiz in three phases, and currently maintains a 75% average conversion rate!

Ellen’s “What Your CEO Style?” quiz is targeted toward business leaders and entrepreneurs. It helps them understand what helps them stand out (a.k.a. their unique advantage). Once they get their quiz result, she can recommend resources tailored to their CEO style to help them gain more clarity, confidence, and visibility for their business.

Ellen’s quiz automatically segments news leads added to her email list by result, so she can customize future email communications to their CEO style. This auto-segmentation of her audience also allows her to cater her sales emails to each CEO style’s buyer persona and preferred buying behaviors. Your quiz should also drive curiosity and help people utilize their result to better understand themselves or help you improve how you communicate with them.

Crafting Copy for Your Quiz

There are many ways to craft your quiz copy to fit your business needs. However, it’s crucial that your quiz aligns with your offerings and gives value to your audience. The quiz is an entryway to your brand and often the first touchpoint someone might have with your business. Offering value upfront will create brand loyalty long-term and help move people down your marketing funnel with ease.

The easiest and fastest way to craft quiz copy is with InteractAI. In just a few minutes, you’ll have a fully formed quiz entirely based on your business. When you provide your website URL, InteractAI will create a quiz just for you and in your voice. It’s good to have a basic idea of what your quiz should be about, but you can also let the AI help you come up with one!

Once your quiz is created, you can edit, add, or delete the copy. Then, customize it with your brand colors, offerings, and links to your content (Insider tip: it’s entirely free to try!). Interact will not ask for credit card information until you’re ready to integrate your email marketing platform. 

How Ellen Yin got 68 leads in 5 minutes

Ellen Yin was a speaker at the Creative Educator Conference in January. Instead of offering the usual presentation with slides, Ellen used her quiz as the presentation to create an interactive learning experience for attendees. 

Let’s explore how she got sixty-eight leads in five minutes with a few simple steps:

1. The quiz was linked in a QR code and put up as a presentation slide for the duration of her speaking session.
2. Ellen asked the attendees to pull out their phones and take the quiz with her in real-time as she went over each question live. In order to submit their quiz answers and reveal their quiz result, participants entered their name and email.
3. At the end of the quiz, Ellen quickly surveyed the attendees and asked who got each result with a raise of hands. She then went over each CEO style quiz result and explained more in depth what each one meant.
4. Lastly, Ellen continued to give examples about how each CEO style represents a specific buyer persona and how knowing yours and the different types of buyers that makeup your own audience can help you increase sales.

In just 5 minutes, Ellen seamlessly added 68 engaged leads to Flodesk, with a whopping 95% conversion rate on the quiz landing page! With the direct integration between Interact and Flodesk, these new leads were automatically added to Ellen’s Flodesk account. This allows Ellen to segment her email list so she can send specific emails and workflows. 

Alternative Ways to Generate Leads at a Conference

You don’t necessarily have to speak onstage to get this kind of result at a conference. The essential component of this strategy is the QR code—a quick way to get people to your quiz. Eliminate the barrier to entry because the more work someone has to do to find your quiz, the less likely they are to follow through in taking it.

The alternative ways to generate leads at a conference depend on how you’re attending. In Ellen’s case, she was a speaker, so she had ample time to discuss her quiz and how she helps CEOs at length. You may be attending a conference as an attendee or a sponsor with a table set up. As long as you are at the conference, you can generate leads with a quiz!

As an Attendee

If you are an attendee looking to share your quiz but don’t have the capacity to talk about it in front of the whole group, consider creating business cards with your quiz QR code printed on them or save the QR code as a screensaver on your phone for easy scanning and sharing. A business card will not only link new connections to your quiz but also remind them of who you are after the event. 

As a Sponsor

Interact has done this a couple of times now: they sponsor an event with a booth/table set up. As part of their setup, they print out QR codes that link to their quiz, which is used as the primary source of conversation during the event. 

1. First, ask visitors about their business and their ideal customer. 
2. Ask them to scan the QR code and take the quiz, which will help them identify how you can solve their problem or desire. 
3. Let them know what follow-up information you are sending via email about their quiz result to encourage them to opt-in to your list. Remind them they can unsubscribe at any time.

Wrap up

There are many ways to use a quiz at a conference to generate leads for your email list in Flodesk. Like Ellen Yin, you can generate leads on stage as a keynote speaker and use your quiz as the presentation. Alternatively, you can generate leads as an attendee through one-on-one interactions or as a sponsor with a quiz activation at your table. The critical component of this strategy is linking your quiz with a QR code on a business card, your phone, or visible flyer so that you can generate leads through your quiz and automatically add them to Flodesk with the native Flodesk/Interact integration.

As the world moves back to in-person events, it’s essential to build relationships and make meaningful connections. Additionally, it’s crucial to maintain those relationships after the event. Use this quiz strategy as a simple way to grow your email list in Flodesk at live events, and continue nurturing these leads with engaging email content. Ready to get started and test how many leads your own quiz can generate in 5 minutes at your next live event?

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