Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business. In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue.
Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals.
3 juicy questions answered in this episode…
What are all the components to consider when determining your campaign rates? 🤔
Why should you send scripts for approval before creating your deliverables? 📩
How can you navigate common negotiation situations as a creator? 🤝
