Would You Merge Your Business With A Friend’s? These Two Pulled It Off In 108 Days
October 3, 2022
We’re excited to share our very first merger case study on the show – specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one – all in 108 days – that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events.
In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works.
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Connect with Emily + Heather:
- www.thespeakerco.com
- For tickets to their Arizona event, send them a DM voice message at @thespeakerco
- @theemilyhall
- www.instagram.com/theheathersager/
Favorite Takeaways From This Episode:
- Their ideation story over mimosas and a napkin.
- Why they thought to join businesses instead of subcontracting out or referring each other.
- “The more we talked, the more we realized that our businesses needed each other.”
- “We kind of fell business in love with each other.”
- What their businesses were separately.
- What does serving your audience in a deeper way look like to you?
- We are all limited by our own coaching or teaching style.
- “We had been dreaming of building the same type of company, we just started in different places.”
- The 108 day timeline of the merger.
- Why they wanted to make sure the messaging relayed that the businesses didn’t need the partnership.
- “While it was a new business, we were not new to business.”
- Iteration > perfection
- What are their communication styles + what were the hard questions they needed to ask?
- What is a ‘cactus conversation’ and why are they so important to business.
- “I think the biggest role of a CEO is to hold space for vision.”
⚡Lightning Round⚡
- How many alarms do you set in the morning, + are you a snoozer or do you get up right away?
- How early do you get to the airport before a trip?
- What would be the title of your memoir?
What Did You Think?
Did you enjoy this episode or the insight shared? Let us know on Instagram @cubicletoceo!
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