Increasing Average Order Value by 20% and Converting First Time Buyers With a Product Add-On
Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move.
When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on.
Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers.
Here’s exactly how Fracture made this decision and launched this add-on, and when it’s smart to adapt your business to grow alongside your customers’ evolving preferences.
3 juicy questions answered in this episode…
- In what ways can you listen to the feedback your customers are giving you? 🗣️
- How can you convert long time leads into first time buyers? 💸
- What are some top tips for having high buyer retention? 🤩
View the Transcript for this Episode
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