Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It! and best-selling author of “I See You! A Leader’s Guide to Energize […]

Kim Kaupe is a true wonder woman who has made her mark on stages worldwide as a keynote speaker and the mastermind behind Bright Ideas Only, a fan engagement agency with A-list clientele like Paul McCartney, Oprah, my personal favorite Taylor Swift, and the NY Mets, to name just a few. Not to mention her […]

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn – a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage […]

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off  – sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder […]

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with […]

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite 3 juicy questions answered […]

This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are […]