A $99 Private Podcast Led To $108K In Program Sales
Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.
Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.
But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!
She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!
In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.
3 juicy questions answered in this episode…
- Why was the private podcast a great strategy to implement during the holiday season? 🎁
- How does a paid offer compare to freebie opt-ins as part of a pre-launch strategy? 🤔
- What CTAs did Kelsey use to get people to purchase her paid offer after listening to the podcast? 💸
View the Transcript for this Episode
Connect with Kelsey:
- Listen to a free episode of ‘The Warm Up’: https://unique-frost-816.myflodesk.com/h96k3n8n50
- https://cominguproses.co
- Instagram: https://instagram.com/cominguproses.co
