How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year
As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year – all while working 25 hours a week as a solopreneur.
By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.
Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing – going from working $40 per hour trading time for money to $5K per month retainer contracts.
This reflection process is brilliant, let’s dig in.
3 juicy questions answered in this episode…
- How did Kiri Mohan use specific tools, such as brand colors and visual elements, to attract her ideal clients? 🎨
- What elements determine the pricing she sets for her client contracts? 🤔
- How does she still get paid for clients that she doesn’t have the bandwidth to support? 💸
View the Transcript for this Episode
Connect with Kiri:
- https://www.corporate2contract.com/
- LinkedIn: https://www.linkedin.com/in/kirimohan/
- Instagram: @thekirimohan
- Her Balanced Hustle Podcast: https://link.chtbl.com/CtC
