She Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 Figures
We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit.
After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.
Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar – a six figure sum – when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she’s inherited.
Was it worth it? Here’s the full scoop.
3 juicy questions answered in this episode…
- What were the biggest mistakes the private equity firm made in restructuring the business? 😬
- Why shouldn’t you prioritize Amazon as your primary distribution channel? 📦
- What are the A, B, and C tier offers in your product mix? 🛍️
View the Transcript for this Episode
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