From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product
Did you know there’s a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?
Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.
Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.
Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.
Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.
3 juicy questions answered in this episode…
- Why is it so important to make your buyers problem aware? 💡
- How can you approach influencer marketing as a small business? 🤳
- What is a creative, low-cost way you can gain visibility and credibility at trade shows and conferences? 👀
View the Transcript for this Episode
Connect with Brynn:
- Use code ‘CEO10’ for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser
- IG: @slateflosser
- IG: @brynn.mac.snyder
- https://www.linkedin.com/company/slate-dental/
- https://www.facebook.com/slatedental
