Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency
Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off – sometimes more than you would have even netted from charging for the original service.
Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.
3 juicy questions answered in this episode…
- How can you get referral clients from your pro bono clients without actively promoting them? 📢
- What requirements does Tracy have in place when determining which projects to take on for free? 👀
- How does she determine the ROI on this free work? 🤔
View the Transcript for this Episode
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