This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New
Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?
Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch.
Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.
After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!
We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).
3 juicy questions answered in this episode…
- How can you repurpose existing offers to create a new cash injection for your business? 💸
- What are the 4 things an interested buyer needs to have in order to convert? 🛍️
- How can you create urgency for buyers when selling to a small group? ⏰
View the Transcript for this Episode
Connect with Candice:
- Get coached by Candice: https://candiceward.mykajabi.com/business-coaching
- @theconfidentpitch
- @eatmorecakebycandice
