Never underestimate the power of eliminating risk.
This was a huge theme in my conversation today with Match.com co-founder, and current CEO of BabyQuip, Fran Maier.
BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. And the way they continue to recruit these contractors (AKA Quality Providers), is by alleviating all the risk on their plate.
From streamlined tech infrastructure, to insurance, to trainings and discounts, Fran has made it a no brainer for motivated mothers to work with her in this gig economy business model. Why start their own rental businesses when they can get the support of a large company that doesn’t make them sacrifice their freedom?
If you want to get inspiration on how the prioritization of lowering risk can elevate your business relationships and drive growth, then keep on listening!
3 juicy questions answered in this episode…
Why did she opt for a gig economy model over a corporate business model? 🤝
How does reducing risk impact the business, subcontractors, and partners? 🤔
What has helped them DOUBLE their gross merchandise value? 💰
