Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn – a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage […]

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine […]

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off  – sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder […]

Freebie Fest Vol. 3 is here! We’ve rounded up 34 “I can’t believe it’s FREE” gifts to boost your business without breaking the bank. It’s like an all-expenses paid (resource) party 🙂 Whether you need support in… …There’s a game-changing freebie (or many) in here for you. Copy your email address and get ready to […]

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with […]

TL;DR: Did you know you can leverage in-person to rapidly grow your email list? Discover how Ellen strategically uses a quiz to turn conference connections into new subscribers in mere minutes. As the world returns to in-person events, it’s natural to wonder how to leverage this space to generate new leads for your business. In […]

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite 3 juicy questions answered […]

This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]