This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

When you start a business, you wear all the hats – everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth – so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by […]

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, […]

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this […]

Are you looking to elevate your paid speaking game and secure more public speaking opportunities? Look no further! In this blog post, we’re going to explore four unique tips to help you land paid speaking gigs by leveraging the assets you already have. Tip 1: Send Podcast Episodes in Your Pitch Podcasting is a powerful […]

In this case study, we’re reviewing our Q2 2023 income report and how this quarter led us to the following conclusion: it’s time to reintroduce some evergreen products! As with every income report, we’re walking away with new insights that will lead us into a brighter chapter of our business. We’re excited to bring all […]

Kaitlyn Carlson is the brains behind Theory Planning Partners, a boutique firm that helps female entrepreneurs establish a wealth-building strategy and plan for financial independence—i.e. retirement. In fact, our founder Ellen Yin trusts Kaitlyn with her own finances! Today, wealth advisor Kaitlyn Carlson is sharing her REAL household finances (yeah, you read right)! This is […]