This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying […]

Are you ready to turn your events into unforgettable experiences that not only captivate your audience but also boost your bottom line? Whether you want to host in person events or a virtual events, there are strategies you can implement to enhance the whole experience for your attendees. In this post, we’re dishing out five tried-and-true tips […]

Hosting free events, business summits, conferences, or workshops is an excellent way to connect with your audience and provide them with valuable insights. However, the true power of these events lies in your ability to convert free event attendees into paying clients. We’ll outline a strategic three-step approach to help you make this transition effectively, […]