This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

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July 22, 2024

The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]

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July 15, 2024

‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are […]

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July 8, 2024

Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue […]

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July 1, 2024

Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]


June 26, 2024

8 Freebies That Will Uplevel Your Business

When you start a business, you wear all the hats – everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth – so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by […]

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June 24, 2024

Outsourcing Tips: How To Find + Hire Your Dream Team

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button […]

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June 17, 2024

How to Host Roundtable Events That Add $884K To Your Revenue

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get […]

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June 10, 2024

A $99 Private Podcast Led To $108K In Program Sales

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, […]

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June 3, 2024

$330K Launch WITHOUT Ads, Social Content, or Email Marketing

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon […]

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May 27, 2024

Winning Mrs. Oregon America 👑 (and Why I Decided To Compete In My First Pageant)

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