Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this […]

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also […]

Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early […]

To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the […]

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study proves that with a well-timed nurture event, YES. 🤯 Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? […]

So you’ve gotten to the place in your business where you are consistently generating a profit, or maybe you’ve even secured angel investors who’ve given you some cash. But now comes the question, how do you spend this money? Your first thoughts may go to hiring team, marketing, or perhaps inventory – but we find that […]

Are you struggling to build an audience for your pod? Have your podcast downloads hit a plateau? It’s no secret that podcasting is a slow growth channel with limited methods of discoverability, but that doesn’t mean your download numbers are completely out of your control!  Whether you’re a couple episodes in, or looking to grow […]

Are you aware of the power of questions? Asking questions guides us towards new ideas, decisions, and connections. And in today’s world of business, understanding how to wield questions effectively can be a game-changer. Whether you’re crafting emails, fostering innovation, or building your dream team, here’s why asking more questions may be the key to your success. Get More […]

In today’s world, the role of breadwinner is no longer confined to traditional gender norms. Recent stats show that 45% of women now earn the same or more than their male partners, nearly triple the percentage from the 1970s. But being the money maker can come with a unique set of challenges, especially when creating […]

Small business owners know the benefits of Facebook advertising, but many hesitate handling campaigns internally due to perceived complexity or lack of expertise. And we get it – who has time to master another new platform when you’re already juggling a million things? But what if we told you that taking back control of your […]