Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with […]

TL;DR: Did you know you can leverage in-person to rapidly grow your email list? Discover how Ellen strategically uses a quiz to turn conference connections into new subscribers in mere minutes. As the world returns to in-person events, it’s natural to wonder how to leverage this space to generate new leads for your business. In […]

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite 3 juicy questions answered […]

This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen […]

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are […]

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

When you start a business, you wear all the hats – everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth – so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by […]

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button […]