Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date)
Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience.
In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program.
Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue.
This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast.
3 juicy questions answered in this episode…
- Why create an app as a centralized content hub instead of a website landing page or social media account? 📲
- How can you get users to pay YOU to become a lead? 💸
- Which platform does she utilize to get inexpensive but high quality leads? 📈
View the Transcript for this Episode
Connect with Megan:
- https://www.thepinkbee.co
- Work+Life Harmony Podcast: https://www.megansumrell.com/blog
- Facebook: https://www.facebook.com/megansumrell
- Instagram: @megansumrell
- Linked In: https://www.linkedin.com/in/msumrell/
- Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcast
Thank you to our sponsor!
- Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki’s free video training: https://circuitsalessystem.com/ceo
