Pitch Without Social Proof! She Secured A $25K Sponsorship For A Newly Launched Podcast

How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for this case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is also the author of best-selling book “Your Hype Girl” and creator of Majic, providing mentorship & community for female founders.

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Connect with Doone:

• www.femalestartupclub.com
• Check out Majic! www.majic.femalestartupclub.com/
• IG: @femalestartupclub
• IG: @dooneroisin
• TikTok: @dooneroisin

Favorite Takeaways From This Episode:

• “Maybe I should lean into this because it’s scary and get a bit better…”
• Saw a need to find more successful women and hear their stories.
• Why she wanted to set a goal to post 100 episodes before the end of the year.
• “To be good at anything, you have to give yourself enough repetition to be able to identify patterns.”
• Why she went against advice and sought sponsors for her freshly launched podcast right away.
• How Doone approached finding her sponsor and set the terms of the deals.
• You don’t need to have a clear idea of what you want the sponsorship to look like off the bat – lead with curiosity and see what kind of deal would suit both you and the sponsor.
• “Everything in business is a relationship”
• How she incorporated the sponsor in content for deliverables.
• How Doone conveyed her value to the sponsor despite being a small show.

⚡Lightning Round⚡

• What is your favorite season and why?
• What was most surprising about your trip to Buckingham Palace?
• If you were given a chance to explore the deep ocean, outer space, or visit 50 countries, which would you choose and why?

What Did You Think?

Did you enjoy this episode or the insight shared? Let us know on Instagram @cubicletoceo!

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