You know we’re obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This case study details exactly how to set up your own strategic podcast tour to 4x the number of ideal clients you’re reaching every week (for free!), so you too can double the revenue for your next launch with ease.
What we love about Kelly’s background is that she’s a business strategist with a decade of experience helping businesses of all sizes make bank – from Fortune 500 powerhouses, to mid-size startups, and scrappy solopreneuers. No matter where you fit in that spectrum, this case study is applicable to you.
To help you get on more podcast shows so you can implement Kelly’s podcast tour strategy, go to ellenyin.com/perfectpodcastpitch to borrow our plug + play pitch template proven to get your pitch emails actually read AND responded to.
CONTENT CREATORS! Learn how to get paid brand deals from brands you love (even if you don’t have a huge following) in Gwen Lane’s free live Creator Class on October 26th. Save your seat now at https://ellenyin.com/creatorclass
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Join Carmen Ohling for a series of private podcast episodes that will encourage you to check in and discover if you’re truly allowing space to live & lead with clarity & confidence. Reserve your podcast invitation at https://ellenyin.com/carmen
Learn how to leverage Strategic Podcast Guesting to drive serious brand awareness and profit for your business in Kelly Mosser’s 6-week course, Hell Yes Guest. Get $50 off when you go to https://ellenyin.com/kelly
How does simply getting booked for a guest interview on someone’s podcast show vs. planning a strategic podcast tour impact your business’ bottom line?
“A lot of entrepreneurs think of publicity, visibility, + exposure as a reward for your success, rather than as a tool to create more success.”
How to use this as a year round strategy, even when you aren’t in a launch season.
When should you start prepping your podcast tour, and how many shows should you shoot to be on?
Which KPIs to look for when researching shows to be a guest on.
The podcasting world numbers are so different than any other media.
80% of people who press play on a podcast listen to the whole episode.
Why is being on a podcast with 100 listeners more valuable than going viral on social media for your business growth?
Kelly’s system for how to approach your podcast feature depending on what stage of business you are in.
Why iteration is your best friend + you don’t need to be perfect to make money.
How does she determine the success of her efforts after her episode airing.
Tips for how to make the most out of every podcast feature you get.
Lightning Round
Are you an ask for permission or beg for forgiveness kind of person
What scares you?
What is your favorite game?
What Did You Think?
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