How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years.
Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for.
In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co.
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