Want To Scale a Luxury 1:1 Service Past $500K? This 7 Figure Photographer Created An Experiential Model That Can Serve 100 Clients At Once

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out?  Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years. 

Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for. 

In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co.

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Connect with Alice:

• https://www.aliceparkphotography.com/
• https://www.instagram.com/alicepark
• https://www.napcp.com/
• https://www.instagram.com/napcp
• Creativity camp: https://www.creativity-camp.com/
• https://letselevatetogether.co/
  • Use code ‘ELLEN200’ for $200 off your ticket!
• https://www.parkstudios.co/

Favorite Takeaways From This Episode:

• It’s not realistic for a business to be successful + sustainable overnight – or even after 2 years!
• How to scale a service when you are the primary service provider.
• What Alice did to overcome the client dropoff she was seeing in the industry.
• How you can think outside of the box to serve a broader audience.
• It’s so important to ask your audience + not assume you know what they want.
• The fear of letting go of control is hard for any business owner.
• What her Santa experience looks like for the client and Alice’s team.
• How to have a well orchestrated event that is still personalized for each client.
• How many total roles are necessary for this kind of event?
• “The important part about being able to sustain this business is knowing how to pivot when necessary. Knowing how to evolve as a business to serve our clients better.”
• The ways Alice incorporates mentorship into her business model.
• There’s no shortcut to success, but you can shortcut other people’s mistakes by investing in mentorship.
• What does each ticket include?
• Who is The Elevate Summit for?

⚡Lightning Round⚡

• What is one thing on your bucket list?
• What’s something you could eat everyday for a month straight?
• Do you sing in the shower?

What Did You Think?

Did you enjoy this episode or the insight shared? Let us know on Instagram @cubicletoceo!

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