This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

Exhausted by the constant reiteration of your business’ social media strategy for Instagram and TikTok? Well, it may be time for you to prioritize a new platform to get in front of your ideal clients! LinkedIn has emerged as the powerhouse for professionals seeking to establish a personal brand and fuel business growth. Here are three […]

Is your email sales sequence falling short of expectations? In a world where inboxes overflow with messages from countless brands, standing out is an art. To breathe new life into your campaigns and boost your conversion rates, it might be time to reevaluate some of your email practices. In this blog post, we’ll explore five […]

Get Ellen’s current list of favorite podcast, creators, newsletters, and books in this episode!