This Author Sold $25K Worth Of Books In 4 Afternoons Through In-Home Book Fairs
November 21, 2022
How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens – author, podcaster, and founder of Zibby Media – created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to execution, and challenges you to think outside the norms of your own industry to bring your community together. Named NYC’s “most powerful book-fluencer” by Vulture and a regular contributor to “Good Morning America”, you can tap into more Zibby on her podcast, “Moms don’t have time to read books” and in her memoir: “Bookends: a memoir of love, loss, and literature.”
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Connect with Zibby:
- Moms Don’t Have Time to Read Podcast
- www.zibbymag.com
- www.zibbybooks.com
- www.zibbyaudio.com
- www.zibbyowens.com
Favorite Takeaways From This Episode:
- “If I am going to die at my desk, I better be bringing my whole self to whatever I am doing.”
- How life can be like a game of PacMan.
- “There are often things that you can’t accurately anticipate from the place you are currently in.”
- The catalyst that inspired her to start a book fair.
- How to apply an experiential model to book sales.
- What would your life look like if you were less professional and more you in the workplace?
- The step-by-step process of putting the book fair together.
- How can you push the boundaries of what is normal in your industry?
- Using in-kind marketing partnerships can be a really efficient strategy!
- There’s more than one way to do business.
⚡Lightning Round⚡
- What is your favorite holiday?
- What is your work at home uniform?
- What song always gets you out on the dance floor?
What Did You Think?
Did you enjoy this episode or the insight shared? Let us know on Instagram @cubicletoceo!
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