Instagram’s ever-changing algorithm can sometimes feel like a complex puzzle, but fear not – we’ve got the inside scoop on how to create trending reels on Instagram from IG expert, Mya Nichol!
In this post, we’re diving into five simple yet effective techniques to boost your reel’s visibility and engagement. Mya’s innovative social media marketing ideas have been put to the test, and she’s got the results to prove it (which she shares with us in episode 206 of Cubicle to CEO ). Let’s uncover the secrets creators are using to craft trending videos that keep viewers glued to their screens.
In a world where attention spans are fleeting, Mya has groundbreaking theory which emphasizes that posting longer reels will garner higher algorithm rankings. The trick is to create a reel that not only captures attention but holds it for an extended period.
According to her insights shared on episode 206 of our podcast, a longer reel with higher watch time trumps a shorter one with similar engagement. This means your goal is not just immediate engagement but keeping viewers intrigued throughout.
Let’s dive into some of the latest trends and techniques that can land your videos on the explore page.
Mya’s signature “spread text technique” is a game-changer for increasing reel engagement. Instead of revealing all your tips at once, space them out over time. Begin with a hook that promises valuable insights and let each tip pop up individually, encouraging viewers to stay until the end.
This technique enhances curiosity and encourages users to watch from start to finish. Mya’s experiment with this method brought in a staggering 10,000 followers in a single month – talk about a reel success story!
Captivating storytelling is a timeless art, and on Instagram, it translates into higher reel engagement.
Whether through talking reels or voiceovers, share a story that compels viewers to keep watching. Integrate text overlays that appear one by one, guiding them through the story and creating a sense of anticipation.
The combination of visual and auditory storytelling can turn your reel into a mini-movie that viewers won’t want to miss.
We all love a good mystery, and Instagram users are no exception. With this reels trend, implement curiosity-driven techniques by hiding gems within your reels.
Conceal a useful tip, a hidden emoji, or a secret message that prompts viewers to watch multiple times. This not only increases the watch time of your reel, but boosts your posts engagement as people respond to or try to uncover the hidden treasure.
Make your reels endless with this looping technique. Seamlessly connect the end of your reel to its beginning, creating a mesmerizing cycle that has viewers watching your video again before they’ve even realized it ended.
You can do this by ending and starting your reel with a seamless clip, or by adding text to the screen and having the video loop as the viewer reads!
Visuals are the heart of reels, and incorporating eye-catching elements can skyrocket engagement. Elevate your content by adding relevant images, screenshots, GIFs, or emojis to provide visual context to your message.
This not only keeps viewers focused on your video, but also helps them understand and remember your content better.
Mya Nichol’s experiment-backed strategies have taken the Instagram reels game to a whole new level. With these 5 simple yet powerful techniques, you’re armed with the tools to create reels that not only trend but keep viewers engaged and excited.
So, dive into your creative genius, apply these techniques, and get ready to watch your reels conquer the Instagram algorithm.
If you want to hear more strategies on how Mya grew her Instagram by 70K followers in 6 months, listen to episode 206 of Cubicle to CEO – available everywhere you listen to podcasts!
Connect with Mya: