Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads
September 26, 2022
Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 – her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever – a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships – all with ZERO ads.
Jaclyn is one of our favorite mentors and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event!
By the way, join us in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines!
Thank you to our sponsors:
- Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise
- Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC
- Check out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!
Connect with Jaclyn:
- Buy Jaclyn’s book ‘Work Party’: https://amzn.to/3qYmxjB
- Save 10% off Maie Wines with code PODCAST10: https://drinkmaie.com
- @jaclynrjohnson
Favorite Takeaways From This Episode:
- How far out does Create + Cultivate start planning and promoting for their events.
- Her launch strategy that makes sure she gets the most amount of eyeballs on her event as possible.
- What kinds of incentives get people excited about buying tickets the most.
- Which channels are best for conversions?
- How did she get speakers to say yes to an unknown conference?
- Her profit margins for events are always goaled at 50%.
- Big events need about 150+ people working to cover all things from marketing, to catering, to security, to cleaning.
- The partnership sponsorships they offer and how brands get creative to enhance the whole event experience.
- “It really is about creating those special moments + being really hands on with the sponsorships.”
- Brand sponsorships don’t need to highlight the literal product.
- The scrappiest thing Jaclyn had to do when an element of an event went wrong.
- Be okay with asking for help!
⚡Lightning Round⚡
- What is your go-to nostalgic tv show?
- What is your least favorite word?
- What is your hidden talent?
What Did You Think?
Did you enjoy this episode or the insight shared? Let us know on Instagram @cubicletoceo!
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