Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — […]
To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the […]
Training interns to take over certain responsibilities in your small business requires a leap of faith. We’re talking about your business baby, after all! But risks often pave the way for great rewards, and this rings true for today’s CEO spotlight: Heather Brown. Heather is a full-time blogger, podcast host of Healthy with Heather Brown, […]
Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 – her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic […]