Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer […]

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

Freebie Fest Vol. 3 is here! We’ve rounded up 34 “I can’t believe it’s FREE” gifts to boost your business without breaking the bank. It’s like an all-expenses paid (resource) party 🙂 Whether you need support in… …There’s a game-changing freebie (or many) in here for you. Copy your email address and get ready to […]

This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get […]

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, […]

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also […]

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study proves that with a well-timed nurture event, YES. 🤯 Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? […]

Have you ever considered hosting a free summit? Whether they be in-person or virtual, summits can serve as a launchpad for your small business – where expertise meets hyper engagement, attracting eager learners seeking guidance on a specific topic. This is an opportunity to not just share your insights, but to magnetize a pool of […]