This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get […]

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, […]

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also […]

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study proves that with a well-timed nurture event, YES. 🤯 Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? […]

Have you ever considered hosting a free summit? Whether they be in-person or virtual, summits can serve as a launchpad for your small business – where expertise meets hyper engagement, attracting eager learners seeking guidance on a specific topic. This is an opportunity to not just share your insights, but to magnetize a pool of […]

Launching a program is no easy feat, and Anita Siek understands this reality better than most… Anita Siek is a lawyer-turned-copy strategist, speaker, and podcaster. She’s also the CEO of Wordfetti, a human-centered brand strategy and copywriting house that helps brands earn more money using the clever combo of words + psychology. But even savvy […]

Mattie James implemented three strategies as a brand influencer over the course of three years that generated an impressive $3 MILLION—and today she’s revealing that three-ingredient recipe for success to us all! Mattie James is the CEO of The Mattie James Company, offering content and products that encourage everyday women, and the founder of BOSSFLUENCE, […]

In today’s case study, award-winning small business PR coach Gloria Chou reveals how her choice to reject trending “bro-marketing” tactics increased sales in her latest launch and cut her refund rates in half! Gloria’s #1 mission is to equip founders—especially those who have been marginalized and underrepresented—with PR campaigns and tactics to expand their reach […]