As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year – all while working 25 hours a week […]

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying […]

If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It’s very important to us to continue to create financially transparent […]

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this […]

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also […]

Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early […]

To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the […]

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study proves that with a well-timed nurture event, YES. 🤯 Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? […]

So you’ve gotten to the place in your business where you are consistently generating a profit, or maybe you’ve even secured angel investors who’ve given you some cash. But now comes the question, how do you spend this money? Your first thoughts may go to hiring team, marketing, or perhaps inventory – but we find that […]

Are you struggling to build an audience for your pod? Have your podcast downloads hit a plateau? It’s no secret that podcasting is a slow growth channel with limited methods of discoverability, but that doesn’t mean your download numbers are completely out of your control!  Whether you’re a couple episodes in, or looking to grow […]