Knowing how to write a pitch is an essential skill that can open doors and propel your endeavors forward. Putting together an effective pitch doesn’t just come from honing your writing skills, but rather by paying attention to details and leading with generous action.
Whether you’re seeking podcast appearances, press coverage, new clients, partnerships, or brand collaborations, a well-crafted pitch can make all the difference.
In this blog post, we are going to show you how to write a pitch, including 6 powerful ways to make yours stand out for each of these proposal types, and increase your chances of success.
A high quality podcast pitch is surprisingly hard to come by, so we suggest this unique approach.
Before sending your pitch, leave a positive rating and/or review for the show you’re pitching to on Apple Podcasts or Spotify. Attach a screenshot of your review to your pitch to demonstrate genuine interest and engagement.
This not only showcases your appreciation for the show and the people who create it, but also highlights your willingness to give before asking to receive an interview on their show. Find out how to send the Perfect Podcast Pitch with this template!
**Pro Tip: Screenshot your review before hitting submit on the podcast platform as sometimes it can take up to 48 hours to be published!
You are bound to get your fair share of ‘nos’ when sending out your pitches, but getting just one yes can be a game changer!
When pitching to press, you can actually manufacture momentum by securing coverage from one outlet and leveraging it to attract others.
Once you get a yes to one media pitch, follow up with those who told you ‘no’ and say “Hey, X is covering our story in an article, and we would hate for you to miss out.”
You’d be surprised how many outlets will hop on board when they find out another journalist sees value in your story idea.
Hear how Kim Lewis, CEO of haircare brand CurlMix, successfully pulled this strategy off to create a media frenzy for her crowdfunding launch.
When pitching to potential clients, the power of visual storytelling is wildly underrated.
By including relevant images that resonate with your potential client’s business and needs, your proposal can help paint a clear picture of how your services align with their goals.
You can start by adding a few pictures to your proposal, or you can create a full mood board to demonstrate your understanding of their vision.
By implementing these details you will give them a better sense of why you are the right person to work with.
Learn how else you can use a visual strategy to book dream clients with Sandra Chau!
Cold pitching gets a bad rap, but it can actually be a super effective way to connect with your dream clients if done right!
You can set your pitches apart by providing value upfront. Do this by showcasing your skills and offering a sample or proof of concept in your pitch. This could be a snippet of your service applied to the potential client’s specific needs.
Demonstrating your capabilities and generosity upfront can pique interest and make your pitch far more compelling.
For example, if you offer a video editing service, provide a couple examples of videos using relevant clips created for the person you are cold pitching to, and let them test the content with their audience.
This gives them an opportunity to see how impactful your work can be for them before they have to sign any contracts.
Creating a dedicated PR email account can add a layer of professionalism and credibility to your pitches. This simple step can make your outreach feel more targeted and focused, even if it’s just you managing it.
Remember, creating this dedicated email account doesn’t require a large investment of time or resources, but it can significantly elevate the perception of your brand and increase the likelihood of getting noticed in a crowded inbox.
**Bonus tip: Want more brands to pitch YOU? Add this email as a point of contact on your social media platforms to show brands who come to your page that you are open to collaboration!
We’ve all heard the sale is in the follow up – but if we’re being real, it is easy for these follow ups to get annoying.
The key to avoid aggravating a potential client is by reducing stress and adding value. Keep up with what this person is doing, identify their pain points, and then continuously share insights or suggestions with them based on your zone of genius.
Providing this kind of value in each follow up demonstrates your commitment to their success, even if they’re not your client yet.
Mastering the art of pitching is a powerful skill that can significantly impact your success. Even though we have linked these tips with specific kinds of pitches, you can use any of these strategies for ANY medium!
When it comes down to it, personalization, persistence, and leading with generosity are the key elements of a standout pitch. Apply these principles to your pitching strategy and watch your opportunities soar.
For more pitch examples, listen to our ‘Best of Pitching’ Roundup in episode 208 of Cubicle to CEO – available everywhere you listen to podcasts!