What if writing a book could triple your rates and position you as the top expert in your field? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up […]

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December 16, 2024

How a Self-Published Book Attracts $50K Clients Through Amazon + Word of Mouth

Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box. Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. […]

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December 9, 2024

Get PAID To Promote Your Membership? How a $15 Pre-Launch Experience Converts at 43%

Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — […]

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December 2, 2024

Negotiation Strategies That Make This Creator $130K A Year In Brand Partnerships

Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business.  Helping to catapult their brand to #1 […]

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November 25, 2024

Increasing Annual Sales By $1M with a Strategic Licensing Deal

We’ve got an online marketing icon behind the mic today! Jasmine Star is a world-class speaker, podcast host, and the founder of Social Curator, a SaaS company that works like a social media marketing agency in your pocket. In today’s case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just […]

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November 18, 2024

How Jasmine Star Fundraised $555K From Her Community In 1 Hour

Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating.  For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of […]

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October 21, 2024

[Q3 2024 Quarterly Review] Choosing Personal Life Over Business This Summer

We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. […]

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October 7, 2024

She Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 Figures

Did you know there’s a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) […]

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September 30, 2024

From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Kim Kaupe is a true wonder woman who has made her mark on stages worldwide as a keynote speaker and the mastermind behind Bright Ideas Only, a fan engagement agency with A-list clientele like Paul McCartney, Oprah, my personal favorite Taylor Swift, and the NY Mets, to name just a few. Not to mention her […]

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September 9, 2024

How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

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September 2, 2024

This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

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