Did you know there’s a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) […]

featured, Podcast Episodes

September 30, 2024

From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Are you looking to elevate your paid speaking game and secure more public speaking opportunities? Look no further! In this blog post, we’re going to explore four unique tips to help you land paid speaking gigs by leveraging the assets you already have. Tip 1: Send Podcast Episodes in Your Pitch Podcasting is a powerful […]

Podcast Episodes, Uncategorized

October 9, 2023

4 Tips for Landing Public Speaking Opportunities Using Your Existing Assets

In a world inundated with marketing noise, genuine customer testimonials stand as a powerful beacon of trust. Testimonial advertising is an effective marketing strategy because it leverages the voices and experiences of your satisfied customers to build trust, credibility, and authenticity for your brand. Your customer feedback can be a persuasive tool in influencing potential customers, […]

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September 11, 2023

3 Proven Ways to Elevate Your Testimonial Advertising

testimonial advertising

Launching a program is no easy feat, and Anita Siek understands this reality better than most… Anita Siek is a lawyer-turned-copy strategist, speaker, and podcaster. She’s also the CEO of Wordfetti, a human-centered brand strategy and copywriting house that helps brands earn more money using the clever combo of words + psychology. But even savvy […]

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July 10, 2023

Anita Siek: Launching a Program Doesn’t Always Go as Planned, But This CEO Flipped it All Around in the Final 48 Hours

launching a program

How can you get referrals for your business?  Molly Keyser has some thoughts on the matter… Molly runs a digital education business to help content creators monetize their following. Her impressive referral program, comprised of 50 (official) student affiliates, has driven 10% of her total sales and helped her reach an annual revenue of $2 […]

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June 15, 2023

How to Get Referrals: Molly Keyser Leverages Affiliates to Attract New Students for Her High-Ticket Course

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In today’s case study, performance coach Amanda Walker shares her three-step testimonial advertising strategy to leverage and repurpose client results to attract more dream clients. Amanda Walker is a coach, through and through. She’s coached everything from a pee-wee basketball league to high-level CEOs, which is why we’re not even a little bit surprised that […]

featured, Podcast Episodes

May 29, 2023

The Power of Leveraging Client Results: How Amanda Walker Scaled Her Business Using This 3-Step Testimonial Advertising Strategy

testimonial advertising

Take our top creative marketing tips in 2023 to uplevel your business in the new year!

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December 26, 2022

10 Out Of the Box Marketing Tips To Try In 2023

10 Outside of the box ideas to try in 2023

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