In a world inundated with marketing noise, genuine customer testimonials stand as a powerful beacon of trust. Testimonial advertising is an effective marketing strategy because it leverages the voices and experiences of your satisfied customers to build trust, credibility, and authenticity for your brand. Your customer feedback can be a persuasive tool in influencing potential customers, […]

Launching a program is no easy feat, and Anita Siek understands this reality better than most… Anita Siek is a lawyer-turned-copy strategist, speaker, and podcaster. She’s also the CEO of Wordfetti, a human-centered brand strategy and copywriting house that helps brands earn more money using the clever combo of words + psychology. But even savvy […]

How can you get referrals for your business?  Molly Keyser has some thoughts on the matter… Molly runs a digital education business to help content creators monetize their following. Her impressive referral program, comprised of 50 (official) student affiliates, has driven 10% of her total sales and helped her reach an annual revenue of $2 […]

In today’s case study, performance coach Amanda Walker shares her three-step testimonial advertising strategy to leverage and repurpose client results to attract more dream clients. Amanda Walker is a coach, through and through. She’s coached everything from a pee-wee basketball league to high-level CEOs, which is why we’re not even a little bit surprised that […]

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