Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business.  Helping to catapult their brand to #1 […]

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November 25, 2024

Increasing Annual Sales By $1M with a Strategic Licensing Deal

We’ve got an online marketing icon behind the mic today! Jasmine Star is a world-class speaker, podcast host, and the founder of Social Curator, a SaaS company that works like a social media marketing agency in your pocket. In today’s case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just […]

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November 18, 2024

How Jasmine Star Fundraised $555K From Her Community In 1 Hour

Never underestimate the power of eliminating risk. This was a huge theme in my conversation today with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. And […]

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November 4, 2024

Scaling A Network Of Independent Contractors By 60% In The Gig Economy

Today’s case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple […]

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October 28, 2024

3 Strategies That Generated $244,870 in Repeat + Referral DFY Clients

Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating.  For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of […]

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October 21, 2024

[Q3 2024 Quarterly Review] Choosing Personal Life Over Business This Summer

Did you know there’s a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) […]

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September 30, 2024

From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer […]

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September 23, 2024

Increasing Average Order Value by 20% and Converting First Time Buyers With a Product Add-On

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It! and best-selling author of “I See You! A Leader’s Guide to Energize […]

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September 16, 2024

Switching To A 4-Day Work Week Grew Revenue Up To 77% 

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

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September 2, 2024

This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn – a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage […]

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August 26, 2024

Suneera Madhani Sold A Billion Dollar Business & Is Building Her Next Unicorn With These Lessons

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