In this case study, we’re reviewing our Q2 2023 income report and how this quarter led us to the following conclusion: it’s time to reintroduce some evergreen products! As with every income report, we’re walking away with new insights that will lead us into a brighter chapter of our business. We’re excited to bring all […]

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July 31, 2023

[Q2 2023 Income Report] We Earned $126K in Revenue… and Learned it’s Time to Reintroduce Some Evergreen Products!

evergreen products

In today’s case study, Zafira Rajan reveals how she transformed a single speaking engagement and an $11 tripwire into 600+ new customers and $45K+ in sales. Zafira Rajan is a copywriting queen, a brand strategist, and a self-proclaimed “sensory storyteller.” She helps coaches and course creators add personality to their copy and attract aligned clients. […]

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July 17, 2023

Zafira Rajan: How This CEO Turned a Single Speaking Engagement and an $11 Tripwire into 600+ New Customers and $45K in Sales

speaking engagement

How can you get referrals for your business?  Molly Keyser has some thoughts on the matter… Molly runs a digital education business to help content creators monetize their following. Her impressive referral program, comprised of 50 (official) student affiliates, has driven 10% of her total sales and helped her reach an annual revenue of $2 […]

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June 15, 2023

How to Get Referrals: Molly Keyser Leverages Affiliates to Attract New Students for Her High-Ticket Course

get referrals

Sara McCabe has developed an effective strategy to attract and track referrals in her business. And today, she’s giving us the inside scoop! Grab a pen and paper and read on to learn how Sara leverages referrals to generate a massive 90% of her sales! How to Get Referrals: Sara’s Tried-And-True Strategy When Sara discovered […]

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June 9, 2023

How to Attract & Track Referrals: The Referral Strategy Sara McCabe Uses to Generate 90% of Her Sales

track referrals

Last week, our founder Ellen Yin interviewed Amanda Walker, who has used a clever, 3-step client testimonial strategy to attract her dream clients. This week, we’re continuing the discussion on leveraging your referral network with leadership and operations consultant Sara McCabe. Sara helps her clients build better leaders, stronger teams, and more efficient businesses. In […]

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June 5, 2023

Sara McCabe: Leadership and Operations Consultant Makes 40% More Revenue By Focusing on Her Referral Network

track referrals

Training interns to take over certain responsibilities in your small business requires a leap of faith. We’re talking about your business baby, after all! But risks often pave the way for great rewards, and this rings true for today’s CEO spotlight: Heather Brown. Heather is a full-time blogger, podcast host of Healthy with Heather Brown, […]

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May 22, 2023

From Solopreneur to Thriving Team: How Training Interns Increased Heather Brown’s Business Revenue By 45% In 5 Months

training interns

In today’s case study, money and mindset coach Erinn Bridgman reveals the ultimate wealth builder AND how she’s used it to generate cash flow and set herself up to retire by 40: REAL ESTATE.  Erinn and her husband, Brent, scaled their photography business to over six figures in two years, then used that capital to […]

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May 1, 2023

The Ultimate Wealth Builder: Erinn Bridgman Shares the Real Estate Strategies She Used to Pay Off $100K in Student Loans and Retire by 40

wealth builder

We believe that financially independent women should also be financially transparent women, which is why we’ve been publicly sharing our income reports for FIVE YEARS. (Click here to catch up!) From day one, our founder Ellen Yin has believed in financial transparency. “We all benefit when we collectively share our insights and our data and […]

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April 23, 2023

[Q1 2023 Income Report] Cheers to Financially Independent Women! We Started 2023 with $205K in Brand Partnerships and a 54% Profit Margin

financially independent women

You’ve invested a lot of time and energy building your business, but one opportunity for growth you may not have considered is establishing a community of business friends… Mindi Trimble is a college prep mentor who helps her students create personality-filled applications and navigate their educational journeys. Juliette Molina Bundhund is a professional makeup artist […]

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April 17, 2023

It Pays To Have Business Friends: These 2 CEOs Helped Each Other Grow Their Businesses + Make A Combined Revenue of $25K

business friends

Mattie James implemented three strategies as a brand influencer over the course of three years that generated an impressive $3 MILLION—and today she’s revealing that three-ingredient recipe for success to us all! Mattie James is the CEO of The Mattie James Company, offering content and products that encourage everyday women, and the founder of BOSSFLUENCE, […]

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April 10, 2023

The Business of a Brand Influencer: 3 Strategies That Made Mattie James $3 Million In 3 Years

Brand influencer

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