Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect inbetween solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer […]

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn – a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage […]

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine […]

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off  – sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder […]

Freebie Fest Vol. 3 is here! We’ve rounded up 34 “I can’t believe it’s FREE” gifts to boost your business without breaking the bank. It’s like an all-expenses paid (resource) party 🙂 Whether you need support in… …There’s a game-changing freebie (or many) in here for you. Copy your email address and get ready to […]

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content – sharing what’s working in our business, what we’ve learned, and what we’re celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite 3 juicy questions answered […]

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button […]

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year – all while working 25 hours a week […]