This case study embraces experimentation on several fronts – new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build […]

We’re rounding up the top sales, marketing, and mindset resources from our past two editions of Freebie Fest (Volumes 1 & 2) every business owner needs. Best of all? They’re FREE. Here’s eight of our favorite freebies – download them ASAP while you still can! Nail Your Stand Out Speaking Topics  Want to speak on […]

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get […]

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, […]

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year – all while working 25 hours a week […]

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying […]

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also […]

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study proves that with a well-timed nurture event, YES. 🤯 Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? […]

Instagram’s ever-changing algorithm can sometimes feel like a complex puzzle, but fear not – we’ve got the inside scoop on how to create trending reels on Instagram from IG expert, Mya Nichol! In this post, we’re diving into five simple yet effective techniques to boost your reel’s visibility and engagement. Mya’s innovative social media marketing […]

In today’s case study, Zafira Rajan reveals how she transformed a single speaking engagement and an $11 tripwire into 600+ new customers and $45K+ in sales. Zafira Rajan is a copywriting queen, a brand strategist, and a self-proclaimed “sensory storyteller.” She helps coaches and course creators add personality to their copy and attract aligned clients. […]