Planning A Launch? Here Are 5 Underrated Strategies To Try!
Searching for that secret sauce to elevate your next big launch? Unlock the door to success when planning a launch with these 5 underrated strategies. These ideas come from seasoned entrepreneurs who’ve created incredibly profitable streams of revenue for their businesses. Whether you are planning for a new product launch or refining your existing marketing campaign, these gems are the missing pieces to your launch puzzle.
The Power of Prelaunch
Dropping a new product or service without a prelaunch can be like marketing to a cold audience. The truth is, your people probably won’t know they need your offer right away, and therefore won’t feel compelled to purchase. Because of this, a prelaunch campaign is crucial for your launch, priming your audience and generating excitement before ever asking for the sale.
As digital marketing expert Amy Porterfield shared, effectively prelaunching is about walking people across an invisible bridge to get them ready to buy.
Use the prelaunch period, whether it’s 2 weeks or 2 months to build know-like-trust, make your audience problem aware, and address any knowledge gaps. Essentially, you’ll guide people step-by-step so when launch day arrives, they fully understand the value of your program and how it can help them.
(Get the full breakdown of Amy’s $7.5M prelaunch marketing strategy here!)
Create Your Own Holiday
Rather than compete with bigger brands during popular sales holidays, why not stand out by creating your own special sales day?
Developing your own holiday allows you to run promotions on your own terms, while avoiding the competition for consumer attention with large corporations with unbeatable marketing budgets.
Just like Amazon created Prime Days as a solution to slow sales in July, you can create your own holiday to provide a cash injection during gaps in your business’ sales cycle. Not only can this increase your revenue in a down season, but it will also turn into an event your community can look forward to year after year!
(Get a behind the scenes look at the Anti-Black Friday campaign that made $70K this year!)
Email Frequency During Launch
Email marketing can play a HUGE part in a successful launch plan. And when you’re planning a launch, there can be no such thing as too many email reminders. In fact, Kirsten Roldan sends from 3 to 10 emails every single day during her launches. Why? Because for her, more emails mean more chances for people to buy.
You might worry that people would get annoyed with all these emails hitting their inbox, but the twist here is that if your emails are truly valuable pieces of content, your audience actually won’t mind! Quality emails packed with good stuff may be the secret ingredient you need for a super successful launch.
So launch confidently and keep reminding your peeps about your launch with multiple emails a day. It’s not about pestering them, but about giving them plenty of chances to say “yes” to what you’re offering.
Combat Objections With Bonuses
Bonuses are cherry-on-top extras that add value to your offer during your launch. But few know that strategically chosen bonuses can directly combat your customer objections – making your new product or service an obvious ‘yes’.
Anita Siek increased conversions by addressing common concerns about her offer by including intentional bonuses. This content shouldn’t be like a buffet of extra value that you throw in just for the sake of having bonuses. The bonuses that will actually influence sales are resources that will help individuals get to the solution that you’re offering them.
Launching a social media coaching program? Provide templates your students can use so they don’t have to hire a graphic designer.
Offering a new carpet cleaning service? Give them a $10 Starbucks gift card so they have somewhere to go while you’re working on their house.
Getting really clear on FAQs and objections will help you in creating bonuses that alleviate customer anxieties and get more people off the fence.
(Anita’s launch was flopping – here’s how she turned it around in 48 hours)
Don’t Forget Post-Launch Feedback
Your launch isn’t done just because the campaign is over! Way too many entrepreneurs completely forget about the post-launch, and this is where you’ll find a goldmine of information.
After a successful launch, take a moment to reflect. Check where your numbers drop off and engage with individuals who chose not to buy. These people are the ones who will unveil gaps in your messaging and give you a better understanding of your audience.
Gloria Chou takes it one step further and actually gets on calls with people who asked for refunds! Refunds, often seen as punches to the ego that we like to sweep under the rug, became Gloria’s best source of feedback. Understanding why customers sought refunds led to a complete overhaul of her onboarding process. With this information, she revamped her user experience and saw HALF the number of refunds in her next launch.
It’s this level of attention to detail that will continue to improve your launches and increase your business’ revenue!
(She cut out these other bro-marketing tactics from her launch and made $122K)
Launching a product or service isn’t just about the big reveal; it’s a journey filled with learning curves and opportunities. These underrated strategies hold power that can be transformative for your business when you’re next planning a launch. From pre-launch anticipation to post-launch reflection, these strategies embody adaptability and growth. Embrace these unconventional methods, keep refining, and watch your next launch surpass your wildest expectations!
Want to hear more unique strategies to try out in your next launch? Listen to episode 227 of Cubicle to CEO – available everywhere you listen to podcasts!
