No matter if you are building a brand new online business, or growing a decade old company, increasing your sales conversions can feel like an uphill battle. When selling, the interaction can often feel sleazy and unauthentic, but it doesn’t need to be this way!
While there’s no one-size-fits-all formula for success, the 4 methods we will dive into in this post will offer ideas that will help you improve your sales funnel, while maintaining authenticity and trust.
Step number one is to find out what your existing rate of conversion is, and all it will take is some simple math. Just divide your total sales by your total leads and ✨voila✨, you have your conversion rate! Knowing this data will show you how effective your sales pipeline is, and will also help you determine whether your efforts are improving your funnel or not.
(total sales) / (total leads) = conversion rate
Gone are the days of luring potential customers with inflated value stacks that keep baiting your audience to stick around for the big price reveal. One significant shift to try in your sales strategy is revealing your pricing right from the beginning.
Traditionally, marketers have used tactics to keep potential buyers engaged until the end of a masterclass or training, often involving giveaways or tricks to keep them hooked. However, today’s savvy customers are more interested in transparency and authenticity.
Gloria Chou, a PR coach for small business owners, made the decision that she wanted to attract only those who were genuinely interested in her offerings, rather than tricking or pressuring anyone into making a purchase.
After revealing the price early on in her webinar, Gloria saw the live chat going off, and found that her audience was more engaged than ever.
Instead of using gimmicks, she focused on delivering the value she promised, and explained what participants could expect during the webinar. This approach built trust and led to higher conversion rates, proving that transparency really is the key to success.
When conducting discovery calls or sales conversations, many business owners fall into the trap of presenting every possible service or package they offer. However, this can lead to decision fatigue and confusion for potential clients.
It is important that you, as the professional, should suggest specific solutions tailored to your client’s needs!
Instead of bombarding them with multiple options, take the time to understand their requirements and recommend the best-fit solution. This approach demonstrates your expertise and simplifies the decision-making process for the client.
By offering a targeted solution, you help them feel more confident in their choice, leading to higher sales conversion rates, and satisfied customers who understand the transformation you will provide them.
Budget constraints often lead to potential clients saying ‘no’ to your offerings. Instead of accepting rejection, take a proactive approach to find creative solutions.
Here’s a valuable lesson from Kim Kaupe, who has had years of negotiation practice: always ask why you’re receiving a ‘no’. By engaging in open conversations with potential clients, you can uncover the root cause of their hesitation.
In Kim’s example, she hopped on the phone with a client who initially declined her services due to budget limitations (ALWAYS have these discussions over the phone or in person), and asked two important questions. Is this the only budget? And can you tell me more about the budget you have?
By digging deeper and understanding the client’s financial circumstances, Kim was able to find out that there were other budgets that could be pulled from, AND that the annual budgets also were going to be refilled in a couple short months. From there, she proposed borrowing from the next year’s budget, and tacked on additional services to justify combining that money with another department’s budget.
Creative problem-solving not only salvaged the deal, but also demonstrated Kim’s commitment to meeting all of her client’s needs. This took the her from getting paid nothing to $15K OVER her initial proposal!
Creating a sense of urgency in your sales strategy can be a game-changer when it comes to boosting conversions.
If someone has participated in your webinar or opted into your email funnel, you know they already have an interest in the value you provide. So why let them sit in indecision and drag their feet when you can encourage them to act?
Annette and Sarah from Thanks For Visiting knew they could inspire action by discounting their program and offering bonus value for a limited time after their webinar. The bonuses were strategically designed to complement their core offering and make the sell even more compelling.
The result? Their revenue 5Xed almost overnight just by implementing this into their sales process.
Note that this transformation wasn’t fueled by drastic changes to the product itself, but by the psychological impact of urgency. This success story reinforces the idea that people need that extra push to make decisions.
By providing a clear timeline for a discounted rate, and sweetening the deal with bonuses, you give your potential customers tangible reasons to act promptly.
The landscape of sales and marketing is ever-evolving, and customers are seeking transparency, authenticity, and tailored solutions now more than ever. By implementing these three tips, you can build trust and meaningful connections with your audience while watching your sales conversions skyrocket.
For more strategies to improve your sales conversions, listen to our ‘Best of Conversions’ Roundup in episode 210 of Cubicle to CEO featuring Veronica Romney, Heidi Zak, and more brilliant experts! – available everywhere you listen to podcasts!