Debt – especially personal or consumer debt – feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate […]

If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It’s very important to us to continue to create financially transparent […]

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this […]

In this case study, we’re reviewing our Q2 2023 income report and how this quarter led us to the following conclusion: it’s time to reintroduce some evergreen products! As with every income report, we’re walking away with new insights that will lead us into a brighter chapter of our business. We’re excited to bring all […]

In today’s case study, Zafira Rajan reveals how she transformed a single speaking engagement and an $11 tripwire into 600+ new customers and $45K+ in sales. Zafira Rajan is a copywriting queen, a brand strategist, and a self-proclaimed “sensory storyteller.” She helps coaches and course creators add personality to their copy and attract aligned clients. […]

How can you get referrals for your business?  Molly Keyser has some thoughts on the matter… Molly runs a digital education business to help content creators monetize their following. Her impressive referral program, comprised of 50 (official) student affiliates, has driven 10% of her total sales and helped her reach an annual revenue of $2 […]

Sara McCabe has developed an effective strategy to attract and track referrals in her business. And today, she’s giving us the inside scoop! Grab a pen and paper and read on to learn how Sara leverages referrals to generate a massive 90% of her sales! How to Get Referrals: Sara’s Tried-And-True Strategy When Sara discovered […]

Last week, our founder Ellen Yin interviewed Amanda Walker, who has used a clever, 3-step client testimonial strategy to attract her dream clients. This week, we’re continuing the discussion on leveraging your referral network with leadership and operations consultant Sara McCabe. Sara helps her clients build better leaders, stronger teams, and more efficient businesses. In […]

Training interns to take over certain responsibilities in your small business requires a leap of faith. We’re talking about your business baby, after all! But risks often pave the way for great rewards, and this rings true for today’s CEO spotlight: Heather Brown. Heather is a full-time blogger, podcast host of Healthy with Heather Brown, […]

In today’s case study, money and mindset coach Erinn Bridgman reveals the ultimate wealth builder AND how she’s used it to generate cash flow and set herself up to retire by 40: REAL ESTATE.  Erinn and her husband, Brent, scaled their photography business to over six figures in two years, then used that capital to […]