In a world inundated with marketing noise, genuine customer testimonials stand as a powerful beacon of trust. Testimonial advertising is an effective marketing strategy because it leverages the voices and experiences of your satisfied customers to build trust, credibility, and authenticity for your brand. Your customer feedback can be a persuasive tool in influencing potential customers, […]

No matter if you are building a brand new online business, or growing a decade old company, increasing your sales conversions can feel like an uphill battle. When selling, the interaction can often feel sleazy and unauthentic, but it doesn’t need to be this way! While there’s no one-size-fits-all formula for success, the 4 methods we will dive […]

Are you looking for fresh and innovative methods to generate email leads? In a world where competition for attention is fierce, implementing creative strategies can help you stand out and capture the interest of potential customers. In this blog post, we’ll delve into three innovative ways to boost your email lead generation efforts and drive […]

Knowing how to write a pitch is an essential skill that can open doors and propel your endeavors forward. Putting together an effective pitch doesn’t just come from honing your writing skills, but rather by paying attention to details and leading with generous action. Whether you’re seeking podcast appearances, press coverage, new clients, partnerships, or […]

Price bundle, Cubicle to CEO, Ellen Yin, Online Business Owne

Instagram’s ever-changing algorithm can sometimes feel like a complex puzzle, but fear not – we’ve got the inside scoop on how to create trending reels on Instagram from IG expert, Mya Nichol! In this post, we’re diving into five simple yet effective techniques to boost your reel’s visibility and engagement. Mya’s innovative social media marketing […]

In this case study, we’re reviewing our Q2 2023 income report and how this quarter led us to the following conclusion: it’s time to reintroduce some evergreen products! As with every income report, we’re walking away with new insights that will lead us into a brighter chapter of our business. We’re excited to bring all […]

In today’s case study, former CEO, Teri Yu, offers us a window into the acquisition of her tech company, Vibely, by Kajabi (one of our all-time favorite brands, by the way). Teri is a unique guest on our podcast, because her Cubicle to CEO® story doesn’t end at “CEO.” “I’m actually the opposite,” Teri laughs, […]

In today’s case study, Zafira Rajan reveals how she transformed a single speaking engagement and an $11 tripwire into 600+ new customers and $45K+ in sales. Zafira Rajan is a copywriting queen, a brand strategist, and a self-proclaimed “sensory storyteller.” She helps coaches and course creators add personality to their copy and attract aligned clients. […]

Launching a program is no easy feat, and Anita Siek understands this reality better than most… Anita Siek is a lawyer-turned-copy strategist, speaker, and podcaster. She’s also the CEO of Wordfetti, a human-centered brand strategy and copywriting house that helps brands earn more money using the clever combo of words + psychology. But even savvy […]